Re-defining charity from pity to paychecks

$150 billion is spent annually on global aid, yet poverty still remains.

All that money. And still no relief. Something's not working. We believe the traditional relief model is the problem - increasing people's dependency on charity rather than freeing them from it.

Hoopo (formerly known as PRICE) is a social enterprise that transforms impoverished communities through the power of work. Our unique investment model creates jobs that break the reliance on handouts, while delivering a return to our supporters as well. We put your kindness where it counts.

Children in a village field cheering with their arms raised

How we got here

2016 · The pilot
In 2016, we partnered with a number of NGOs, for-profit organizations and academic institutions to pilot our unique self-sustaining employment model.
2018 to 2022 · Two model villages
From 2018 to 2022, we selected and successfully proved our models in two rural villages in Pakistan with remarkable results.
Now · Scaling
Now, we are scaling our model across the globe, bringing the transformative power of work to thousands of people who deserve it.

Hoopo, the hoopoe mascot, with wings spread

So whats up with the name Hoopo?

Meet Hoopo, our brand mascot. They embody our hope, drive and ambition as a business. Alive with optimism and vitality, Hoopo represents the future we’re working towards where those in need are freed from poverty.

Our Unique Approach

Disruptive Technology

Innovations in technology allow for transparency and trust to be built for investors, recipients, governing agencies and governments at large.

Microfinance

By leveraging and mobilizing micro investors and empowering micro entrepreneurs we will build sustainable communities.

Demonetization of solutions

The costs of infrastructure solutions is rapidly decreasing, allowing for rapid community growth.

Our Impact Reports

Every investment cycle and every year of work is written up and published. The reports are the record of what your money did.

All reports since 2020

September 2025
2025 Livestock Fattening (PRS) investor report (PDF, 15 MB)
A pilot of smaller cattle sold every Qurbani share at CAD 150, but the cycle returned 2.47% over six months, the lowest since 2022. The seven-year average stayed at 11.04%. Eight families earned as micro-entrepreneurs and 95 jobs were created.
August 2024
2024 Livestock Fattening (PRS) investor report (PDF, 1.4 MB)
Investors earned 11.43% over the cycle (25.85% annualised) and the herd broke the average daily weight-gain record at 0.59 kg. Seven cattle feeders from three villages took part, including three women who opened business bank accounts for the first time.
January 2024
2023 year-end impact report (PDF, 9.3 MB)
The year Hoopo rebranded from PRICE and partnered with Humaniti. Work reached 65 villages and created more than 80 jobs, with CAD 75,000 raised in investments and CAD 85,000 in donations.

Join our team, make a difference

Hoopo is run by volunteers. The roles we need most are content and social media, digital marketing, business partnerships and finance. A few hours a week is enough to matter.

Email us about volunteering Role descriptions (PDF)